While social networks started off as a means for people to interact with each other online, it is now the most dominant tool available to a company as part of its media campaign, allowing businesses to interact directly with end users. Social networking sites such as Facebook and Twitter have over 500 million users registered on them and you can reach them with your Acer laptops. Such is the impact of these sites, that search engines such as Google and Bing, take into consideration the level of activity of a business on these sites, to rank it. Twitter is now a critical aspect of any product placement.
By proper usage of the # and @ tags, companies can directly address their users, thus building a relationship and rapport with their user base. Success of a company's product placement is heavily reliant on the number of followers it can muster and the number its own posts that the followers 'retweet'. Authors and product reviewers who have a large Twitter following can greatly influence your business and product placement, if they mention it on their Twitter profiles.
Note that since search engines consider tweets while ranking your page, with more tweets mentioning your page results in higher page ranks. However, companies need to pay attention to the quality of the followers they garner as well, trying to muster more vocal tweeters who have a larger audience themselves rather than followers for the sake of increasing the follower count. Such influential tweeters, when they mention your business page or product placement related event in their feed, result in more retweets and hence higher ranking of your page.
Facebook is just as important a social networking site when it comes to marketing your company as Twitter is. As with Twitter and its concept of followers, Facebook has its own concepts of Fans and Friends. As with Twitter re-tweets, every post on your Facebook page garners a certain number of Likes. All of these affect your SEO footprint. Facebook also offers detailed profile pages for your company, allowing you to consolidate links to your website, your Twitter page as well as submit blog posts regarding your products or business, to present users with an overview of the entire marketing campaign. While you start by requesting friends and family to provide you with the initial number of Likes to get you started, you should also consider offering incentives to users to Like your page, such as in page contests and special offers. The higher the number of Likes on your page, the higher the page rank of your Facebook page, and hence higher the traffic driven from search engines to your company's Facebook profile.
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