While social networks started off as a means for people to interact with each other online, it is now the most dominant tool available to a company as part of its media campaign, allowing businesses to interact directly with end users. Social networking sites such as Facebook and Twitter have over 500 million users registered on them and you can reach them with your Acer laptops. Such is the impact of these sites, that search engines such as Google and Bing, take into consideration the level of activity of a business on these sites, to rank it. Twitter is now a critical aspect of any product placement. By proper usage of the # and @ tags, companies can directly address their users, thus building a relationship and rapport with their user base. Success of a company's product placement is heavily reliant on the number of followers it can muster and the number its own posts that the followers 'retweet'. Authors and product reviewers who have a large Twitter following...
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